The keen-eyed among you will have noticed that the RBIF launched a brand-new website in 2018, a platform that makes it much easier for us to let you know exactly what we are doing and helps us to interact more with everyone on social media.

Designing and building a new website is not an easy task, and not a cheap one either, which is why we were extremely grateful to Edit McAlister at Expat Press Magazine and Inter Relocation.

Why did you decide to help the RBIF with its new website?

When the RBIF Chairman Douglas Arnott asked me whether I could help with this project, there was nothing to decide, I had to say yes. I’ve been attending the Burns Suppers for almost ten years as a guest, and I know just how much valuable work goes into running the foundation.

I really appreciate, and hold in high regard, the work carried out by the RBIF. The purpose of the fundraising is to help sick and underprivileged children, so for me it was a no-brainer: if the foundation needed my expertise, I was happy to give it to them.

The new website helps us communicate our fundraising activity for sick and underprivileged children to as wide an audience as possible.

Edit, many would think Expat Press Magazine is just another website for expats in Hungary, but it’s a bit more than that, isn’t it?

Edit McAlister, Managing Editor and Director of Marketing / photo: Brigitta Kátay-Tóth

It is important for us that our readers receive content that does not come across as simple advertising, but which conveys credible information and is genuinely helpful.

The majority of our writers are expats themselves, who have lived in the country for a long time and know it inside out. For example, the places that we write about are not just ones we have visited once, they have become regular haunts and we share tried-and-tested experiences with our readers.

We believe it is crucial that our readers should really feel at home in Hungary, with all its positive and negative nuances. Our Budapest Expats group on Facebook is essentially an extension of the magazine, where people can go to for further help and guidance from us.

Why have interactive websites and social media become so important?

The two are intertwined. There are many professional articles out there on this, but in a nutshell, social media posts provide an opportunity for the public to find your new web content and click through to your site, and an active social media presence builds relationships with your audience.

An interactive web design engages visitors with a more relevant experience. It’s the difference between talking at someone and starting a conversation.

What would you say to anyone thinking of offering their own specialist services to help the RBIF?

You cannot put a price on the activity that the RBIF performs. Some might question the importance of corporate social responsibility activities.

I believe that giving back to the community and helping those in need should be an integral part of our lives nowadays, both at a personal and at a business level. For me at least, this isn’t even a question.